Google’s Business Messages – Recent Announcement Google has quietly announced that they are deprecating their business chat option of Google’s Business Messages on July 31st 2024. This announcement affects your business if you have turned “ON” the Chat option on Google’s Business Profiles. Post July 31st, consumers searching for your business on Google search or…
Paid Social vs. Organic: Crafting a Balanced Social Media Strategy With around 4.95 billion active users across various platforms, social media has evolved into a powerful tool for building brand awareness, fostering customer engagement, and driving sales. However, navigating the complexities of social media marketing requires a strategic blend of organic and paid social efforts….
The 2024 Guide to Social Media Image Sizes for Marketers Navigating the dynamic landscape of social media requires more than just creativity; it demands a keen understanding of the ever-changing realm of image sizes. Each platform presents its unique set of challenges, making it essential to stay updated on the latest dimensions of social media…
WhatsApp Messaging Limits Explained What Is the Latest Meta Policy on Messaging Limits? As part of the commitment to keeping the WhatsApp Platform a high-quality space for people to engage with businesses, starting May 23, 2024, the Per-User Marketing Template Message limit will be rolled out globally. The policy sets a limit on the number…
Top 10 Online Review Management Tools for 2024 Online reviews have become a game-changer for consumers, with 62% of people relying on them when shopping online. Thanks to digitalization, customers are now more empowered than ever before. With online reviews and testimonials, prospective customers can easily evaluate and compare products, ultimately making informed purchasing decisions….
Automate Direct Messaging From Search & Social Media Platforms As a business enterprise, you already know the importance of social media marketing. In 2023, an estimated 4.9 billion people used social media worldwide. This number is expected to increase to around 5.85 billion users by 2027. As of mid-2023, the average global online shopping order value from…
Maximizing Whatsapp Marketing Success with Zceppa Campaigns In today’s world, where instant communication is the key, WhatsApp has emerged as a powerhouse for businesses to connect with their audience. An average user opens WhatsApp around 23 to 25 times a day, and it is one of the four most popular platforms consumers use to explore…
Embracing Consumer Direct Messaging: The Key to Modern Business Communication The past decade has ushered in a wave of transformation in the business world, setting the stage for new trends and innovation. Messaging has become the cornerstone of modern communication, and the rise of AI-assisted messaging marks a pivotal movement here. AI has moved from…
How a Multi-Location Business Improved Its Google Reviews A Multi-Location Business With 50+ Locations in South India. About The Customer Large dealer of a leading car brand with a significant presence in South India. Established in 2010, it is part of a diversified group with businesses in automobile, education, construction, and warehousing. With over 50…
Strengthening Online Reputation: How to Manage Negative Google Reviews Online reviews play a significant role in today’s digital landscape. They shape perceptions, influence decisions, and impact your bottom line. Online reviews are a compass steering potential customers toward your business. Over 99.9% of customers read online reviews. But what happens when that compass points south? …
