Author Archives - Anirudh

Whatsapp Vs SMS and Why You Need to Switch Now

Whatsapp Vs SMS and Why You Need to Switch Now Business communication and direct messaging continue to evolve at a rapid pace. From conventional channels like telephone and email, to SMS and direct messaging across search and social platforms, there are plenty of choices. SMS, a de facto business communication channel, has been locked in…

Advanced Guide to Your Google Business Profile

Advanced Guide to Your Google Business Profile Whether you’re a small local business or a large corporation, understanding how to optimize your profile can greatly enhance your online presence and help attract more customers. In our beginner’s guide to Google Business Profile (formerly known as Google My Business or GMB), we talked all about the…

Beginners Guide to Google Business Profile

Google My Business 101: Beginners Guide to Google Business Profile 97% of smartphone users find local businesses online through search. Most of these searches happen on Google, the largest search engine with a 92% market share. Thanks to the location tracking capability of our smartphones, every 2nd search on Google is now a location-specific ‘Near…

Power of Reviews for Discovery & Conversion in Healthcare Businesses

Power of Reviews for Discovery & Conversion in Healthcare Businesses The healthcare industry is increasingly utilizing reviews to make data-driven decisions, a practice that was once largely confined to shopping aggregators. This shift reflects increased consumer engagement in the quality and reliability of health services, making it easier for people to select healthcare providers based…