Author Archives - Anirudh

Beginners Guide to Google Business Profile

Google My Business 101: Beginners Guide to Google Business Profile 97% of smartphone users find local businesses online through search. Most of these searches happen on Google, the largest search engine with a 92% market share. Thanks to the location tracking capability of our smartphones, every 2nd search on Google is now a location-specific ‘Near…

How to leverage localised social content to drive more leads & boost conversions to your offline locations?

How to leverage localised social content to drive more leads & boost conversions to your offline locations? Did you know Geo-targeted posts are a whopping 600% more effective and successful than global posts? Yes, multiple experiments conducted by the Nieman Journalism Lab on the importance of localization in social media have uncovered this fantastic statistic….