How Zceppa Helped A Multi-Specialty Hospital Grow Inbound Leads by 2X Organically

How Zceppa Helped A Multi-Specialty Hospital Grow Inbound Leads by 2X Organically

135-Bedded NABH Accredited State of the Art Multi-Speciality Hospital in Ranchi.

Outcomes

20K keywords

Doctor profiles ranked for 20,000 new keywords

2X growth

In hyperlocal search discovery

500+

New patients acquired in the 1st month

Cost per Lead < Rs. 35

Delivering 200X ROI

>Rs 5 Lakhs

Incremental monthly revenue realized

Background

In today’s digital age, smartphones have transformed how patients navigate their healthcare journey. Search, more specifically ‘hyperlocal search’ – search in a specific area or location – drives discovery. Consumers doing such searches have an immediate need and are high on intent – making them high potential inbound leads for hospitals.

2/3 of Healthcare searches

Are location-specific or hyperlocal in nature

89% of Healthcare searches

Start on Google

> 50% of Hyperlocal Healthcare searches

Are for doctors/specialty/condition

76% of consumers doing such searches

Take action within 24 hours – call, message, or
schedule an appointment


Challenges

  • The hospital had more than 25 specialists across 16+ specialties. 
  • However, none of them had any direct presence on Google through a practitioner Google Business Profile (GBP).
  • This affected organic discovery and top-of-search position and ranking in Google Local Pack for relevant specialty or condition-specific hyperlocal searches.
  • The hospital was losing high-potential inbound leads and patients to competition, resulting in significant revenue loss.

Our Solution

Zceppa products helped the hospital increase inbound leads, patient enquiries, and walk-ins from hyperlocal specialty/doctor searches.

  • Zceppa helped create and manage 25 doctor profiles across 16+ specialties on Google.
  • Ranking in Google Local Pack for these profiles was tracked and optimized by the hospital through keyword analytics and search insights.
  • Rank and competition tracking enabled them to prioritize and address top drivers of Local Pack ranking, such as reviews and localized content.

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