Background

In today’s digital age, smartphones have transformed how patients navigate their healthcare journey. Search, more specifically ‘hyperlocal search’ – search in a specific area or location – drives discovery. Consumers doing such searches have an immediate need and are high on intent – making them high potential inbound leads for hospitals.

Challenges

• The hospital had more than 25 specialists across 16+ specialties. 

• However, none of them had any direct presence on Google through a practitioner Google Business Profile (GBP).

• This affected organic discovery and top-of-search position and ranking in Google Local Pack for relevant specialty or condition-specific hyperlocal searches.

• The hospital was losing high-potential inbound leads and patients to competition, resulting in significant revenue loss.

Our Solution

Zceppa products helped the hospital increase inbound leads, patient enquiries, and walk-ins from hyperlocal specialty/doctor searches.

• Zceppa helped create and manage 25 doctor profiles across 16+ specialties on Google.
• Ranking in Google Local Pack for these profiles was tracked and optimized by the hospital through keyword analytics and search insights.
• Rank and competition tracking enabled them to prioritize and address top drivers of Local Pack ranking, such as reviews and localized content.