How Zceppa helped a regional fertility chain maximize leads from ‘Near Me’ Search?
Leading fertility chain with multiple locations
Outcomes
300+
New Reviews in 6 months
4.2-4.7
Google Rating Improvement
367%
Growth in search visibility
106%
Increase in new patient Appointments
400X
ROI delivered
Background
Local buying journey now starts online with a mobile search. In their moment of need, consumers rely on mobile search to find products, services, or businesses in their neighborhood. Digital influences every step of this journey, from search to sale, emerging as the key driver of leads and conversions for multi-location businesses. It is no different for Fertility Clinics.
1 in 2 searches
Are location-specific or hyperlocal in nature
900 % growth
In 2 years
76 % ‘Near Me’ searches
Result in action within 24 hrs
Challenges
No focus on top drivers of local discovery, consumer choice and conversions
Local Digital Presence
Many locations had Incomplete & inaccurate listings on Google, adversely impacting ’Near Me’ search discovery
Customer Reviews
Despite having 100s of patients every month, there was no mechanism to collect & manage customer reviews consistently
Local Social Activity
No mechanism to post content regularly across social channels
Objective
Maximize Inbound leads and conversions at every location from mobile ’Near Me’ search
Our Solutions
Zceppa’s Discovery Products Ensured ’Near Me’ search Dominance In 3 Actionable Steps
Create and publish relevant and engaging local content
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