How Zceppa Helped Improve Search Visibility & Local Search Ranking on Google
A Top 3 EV Scooter Automotive Brand in India With 200+ Experience Centers
Outcomes
3X
Jump in search visibility and views across a 9-month period
40%
Increase in monthly consumer actions through phone calls, driving directions, test drive appointments
90%
Of business profiles maintained across the country
Background
Today’s consumers are online, and digital engagement is dominating consumer-to-business interactions. Auto Dealerships are one of the most searched keywords, with consumers vetting businesses online before making purchase decisions.
As a fast-growing EV Brand in India, our customer was looking to build digital visibility for their experience centers across the country.
2 in 3 New Buyers
Find dealership touchpoints via Google search
400% Growth in Dealership
“Near Me” search
76 % ‘Near Me’ searches
Lead to consumer action within 24 hrs
Challenges
To centrally manage dealership locations’ Google Business Profiles using a tool to eliminate inconsistencies in dealership information. To ensure standard & consistent branding across locations and optimize profiles for improved search visibility.
Our Solutions
Zceppa’s Marketing Platform and Discovery Product Suite ensured every touch point in their network was optimized for hyperlocal search discovery and conversions.
Zceppa’s Listings product removed duplicity and helped create and manage multiple Google Business Profile locations at scale. 200+ locations were created and managed by Zceppa. Proactive status change notifications helped in identifying issues in real time and taking timely actions to resolve them.
Zceppa Smart Reply enabled the brand to engage with customers by responding to all customer reviews on Google across all their touchpoints. The built-in automation and intelligence helped the business increase engagement and enhance customer experience.
Zceppa’s Analytics and Insights helped the business understand its ranking metrics & customer engagement enabling them to stay on top of local search rankings. Review analytics helped the brand identify common customer issues and address them, improving customer experience.
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