How Zceppa Helped a Leading Skin Clinic Increase Organic Leads From Google Reviews
Leading skin clinic chain with over 200+ locations providing specialized treatments and advanced skin-care packages
Key Metrics
600+
New Google reviews using Zceppa across 2 clinics in 2 months
20%
Monthly increase in Walk-ins
40%
More keywords for which the clinic profiles ranked in 2-months
400X
ROI
Background
As technology continues to revolutionize the healthcare industry, the emergence of digital within skincare is no exception. Mobile usage has become a driving force as it forecasts impressive sales numbers estimated at over 85% – making Digital a vital element throughout every stage of the local buying journey from discovery to purchase.
Skin clinics can leverage this trend by optimizing their online presence for hyperlocal search.
1 in 2 searches
Are ‘Near Me’ searches
88% of Mobile users
Search for healthcare services online
76 % ‘Near Me’ searches
Lead to consumer action within 24 hrs
Challenges – Lack of Local SEO strategies for ranking
Lack of a strong digital presence and reputation on Google and other social platforms. No focus on top drivers of local discovery, consumer choice, and conversions.
Digital Presence
There was no content strategy to actively engage with the clientele on digital channels through regular social media content sharing
Customer Reviews
Despite having 100s of patients every month, there was no mechanism to collect & manage customer reviews consistently and build a credible online reputation
Solution – Listing Management with focus on Google Business Profiles
Zceppa’s Discovery Products Ensured ‘Near Me’ Search Dominance In the Following Steps:
Kaya used Zceppa Listings to baseline keywords that the 2 clinics were ranking for over the past 6-months and to track progress and consumer actions month-on-month.
Kaya used Zceppa Reviews to get patient reviews on Google consistently. Goal and Leaderboard features allowed them to track progress daily across both clinics. The Analytics & Insights feature enabled them to get and track customer reviews with relevant keywords, enhancing search visibility and Google Local Pack ranking.
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