How Zceppa Increased Organic Leads From Google Reviews

How Zceppa Helped a Leading Skin Clinic Increase Organic Leads From Google Reviews

Leading skin clinic chain with over 200+ locations providing specialized treatments and advanced skin-care packages

How Zceppa Helped a Leading Skin Clinic Increase Organic Leads From Google Reviews

Key Metrics

600+

New Google reviews using Zceppa across 2 clinics in 2 months

20%

Monthly increase in Walk-ins

40%

More keywords for which the clinic profiles ranked in 2-months

400X

 ROI

Background

As technology continues to revolutionize the healthcare industry, the emergence of digital within skincare is no exception. Mobile usage has become a driving force as it forecasts impressive sales numbers estimated at over 85% – making Digital a vital element throughout every stage of the local buying journey from discovery to purchase.

Skin clinics can leverage this trend by optimizing their online presence for hyperlocal search.

1 in 2 searches

Are ‘Near Me’ searches

88% of Mobile users

Search for healthcare services online

76 % ‘Near Me’ searches

Lead to consumer action within 24 hrs


Challenges

Lack of a strong digital presence and reputation on Google and other social platforms. No focus on top drivers of local discovery, consumer choice, and conversions.

Digital Presence

There was no content strategy to actively engage with the clientele on digital channels through regular social media content sharing

Customer Reviews

Despite having 100s of patients every month, there was no mechanism to collect & manage customer reviews consistently and build a credible online reputation


Solution

Zceppa’s Discovery Products Ensured ‘Near Me’ Search Dominance In the Following Steps:

Kaya used Zceppa Listings to baseline keywords that the 2 clinics were ranking for over the past 6-months and to track progress and consumer actions month-on-month.

Kaya used Zceppa Reviews to get patient reviews on Google consistently. Goal and Leaderboard features allowed them to track progress daily across both clinics. The Analytics & Insights feature enabled them to get and track customer reviews with relevant keywords, enhancing search visibility and Google Local Pack ranking.

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