How Zceppa Helped Increase Patient Enquries & Walk-ins from Google Business Messaging

How Zceppa Helped Increase Patient Enquries & Walk-ins from Google Business Messaging

135-Bedded NABH Accredited Multi-Speciality Hospital in Ranchi

How Zceppa Helped Increase Patient Enquries & Walk-ins from Google Business Messaging

Key Metrics

1500+

New Google reviews using Zceppa

2X

Increase in leads and walk-ins

40%

Increase in conversions

200X

ROI delivered

Background

Smartphone penetration has digitized the entire patient journey today, and online reputation and engagement are key drivers of patient choice. Hyperlocal searches drive the discovery of products and services in healthcare, with consumers looking for providers in a specific geographic area.

It is pertinent to note that consumer searches for doctor/specialty/conditions outnumber direct hospital searches.

Credibility, authority, and relevant content on social media is an important signal to prospective leads in the healthcare industry.

2/3 of Healthcare searches

Are location-specific ‘Near Me’ searches

89% of Healthcare searches

Start on Google

> 50% of Healthcare searches

Lead to consumer action within 24 hrs


Challenges

No focus on the top drivers of digital discovery, decision-making, and engagement.

The business did not have any strategy to tap into consumers searching for doctors & specialties.

Discovery

Digital Presence – No doctor/specialty listings on Google → Affects organic discovery during search, resulting in lost high-potential leads & patients.

Decision Making

Online Reputation – No mechanism to regularly get patient reviews on Google at the hospital and doctor level. Lack of a solution to manage reviews in a scalable manner- responding to all reviews on time → Impacts discovery & patient choice.


Solution

Zceppa’s discovery products ensured an increase in patient enquiries and conversions in 2 actionable steps

Zceppa Listings helped create, optimize, and continuously manage 30 doctor and speciality listings or profiles on Google.

Zceppa Reviews enabled hospitals, doctors, and specialties to consistently get and respond to patient reviews on Google at scale. Leaderboard, goal-based approach, and gamification helped improve customer service team performance and responsiveness, ensuring consistent org-wide review management process.

Sounds Interesting ?

Enter your email address to download this casestudy or share it with your colleagues

    Click here to download

    Check our other products

    Interact

    Bring conversational commerce to life with Zceppa Interact

    Know More

    Multi Location Manager

    Manage all your locations at scale with Zceppa

    Know More

    Campaign

    Conversational marketing that works and delivers results

    Know More

    Lead Management

    Never miss a lead with Zceppa Lead Manager

    Know More

    Signup for a free trial

    Zceppa’s products empower your business to win every mobile-first consumer interaction across the buying journey.