How Zceppa Leveraged Local SEO to Grow Inbound Leads by 25%

How Zceppa Leveraged Local SEO to Grow Inbound Leads by 25%

Multispeciality hospital providing world-class healthcare services through 11 hospitals across Tamil Nadu, including 6 in Chennai, 1 in Pondicherry, and 4 in other locations.

How Zceppa Leveraged Local SEO to Grow Inbound Leads by 25%

Key Metrics

3.1K Keywords

Doctor profiles ranked for 3170 new keywords

25% growth

In hyperlocal search discovery

75+

New patients acquired in the 1st month

Cost per Lead < Rs. 40

Delivering 100X ROI

> Rs 3 Lakhs +

Incremental monthly revenue realized

Background

In today’s digital age, smartphones have transformed how patients navigate their healthcare journey. Search, more specifically ‘hyperlocal search’ – search in a specific area or location – drives discovery. Consumers doing such searches have an immediate need and are high on intent – making them high potential inbound leads for hospitals.

2/3 of Healthcare searches

Are location-specific or hyperlocal in nature

89% of Healthcare searches

Start on Google

> 50% of Hyperlocal Healthcare searches

Are for doctors/specialty/condition

76% of consumers doing such searches

Take action within 24 hours – call, message, or
schedule an appointment


Challenges

  • The hospital had more than 25+ specialists across specialties. 
  • However, none of them had any direct presence on Google through a practitioner Google Business Profile (GBP).
  • This affected organic discovery and top-of-search position and ranking in Google Local Pack for relevant specialty or condition-specific hyperlocal searches.
  • The hospital was losing high-potential inbound leads and patients to competition, resulting in significant revenue loss.

Our Solution

Zceppa products helped the hospital increase inbound leads, patient enquiries, and walk-ins from hyperlocal specialty/doctor searches.

  • Zceppa helped create and manage 6 doctor profiles across 5 specialties on Google.
  • Ranking in Google Local Pack for these profiles was tracked and optimized for local SEO by the hospital through keyword analytics and search insights.
  • Rank and competition tracking enabled them to prioritize and address top drivers of Local Pack ranking, such as reviews and localized content.

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