How Zceppa’s Listing Management Achieved 2X Growth in Organic Inbound Leads

How Zceppa’s Listing Management Achieved 2X Growth in Organic Inbound Leads

135-Bedded NABH Accredited State of the Art Multi-Speciality Hospital in Ranchi.

How Zceppa's Listing Management Achieved 2X Growth in Organic Inbound Leads

Key Metrics

20K keywords

Doctor profiles ranked for 20,000 new keywords

2X growth

In hyperlocal search discovery

500+

New patients acquired in the 1st month

Cost per Lead < Rs. 35

Delivering 200X ROI

>Rs 5 Lakhs

Incremental monthly revenue realized

Background

In today’s digital age, smartphones have transformed how patients navigate their healthcare journey. Search, more specifically ‘hyperlocal search’ – search in a specific area or location – drives discovery. Consumers doing such searches have an immediate need and are high on intent – making them high potential inbound leads for hospitals.

2/3 of Healthcare searches

Are location-specific or hyperlocal in nature

89% of Healthcare searches

Start on Google

> 50% of Hyperlocal Healthcare searches

Are for doctors/specialty/condition

76% of consumers doing such searches

Take action within 24 hours – call, message, or
schedule an appointment


Challenges

  • The hospital had more than 25 specialists across 16+ specialties. 
  • However, none of them had any direct presence on Google through a practitioner Google Business Profile (GBP).
  • This affected organic discovery and top-of-search position and ranking in Google Local Pack for relevant specialty or condition-specific hyperlocal searches.
  • The hospital was losing high-potential inbound leads and patients to competition, resulting in significant revenue loss.

Our Solution

Zceppa products helped the hospital increase inbound leads, patient enquiries, and walk-ins from hyperlocal specialty/doctor searches.

  • Zceppa listing management helped create and manage 25 doctor profiles across 16+ specialties on Google.
  • Ranking in Google Local Pack for these profiles was tracked and optimized by the hospital through keyword analytics and search insights.
  • Rank and competition tracking enabled them to prioritize and address top drivers of Local Pack ranking, such as reviews and localized content.

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