How Zceppa Helped Maximize Inbound Leads From Near Me Search & Google Reviews

How Zceppa Helped Maximize Inbound Leads From Near Me Search & Google Reviews

Leading dental practice with multiple locations

How Zceppa Helped Maximize Inbound Leads From Near Me Search & Google Reviews

Key Metrics

250+

High-quality reviews within 8 months

4.1 – 4.8

Google Rating Improvement

100%

Growth in search visibility

61%

Increase in new patient appointments

100X

ROI delivered

Background

India’s dental care sector is experiencing impressive expansion, with a CAGR of 9.40% from 2022-2030, projected to reach $1339 Million by 2030. This accelerated growth can be credited in part to the increasing awareness amongst individuals about the importance and availability of personal health treatments like oral care and hygiene offered at Dental clinics today.

As demand for dental services increases, so does competition. To stay ahead, dental practices must use digital marketing best practices to attract clients continually. Optimizing for Hyperlocal search is a great step in this direction.

88% of Smartphone users

Search for healthcare services online

2/3 of Healthcare searches

Are location-specific ‘Near Me’ searches

76 % ‘Near Me’ searches

Results in consumer action within 24 hrs


Challenges

Lack of focus on top drivers of local discovery, consumer choice, and conversions.

Lack of Customer Engagement

Incomplete Google Business Profile listing, adversely impacting the ’Near Me’ search discovery

Customer Reviews

Despite having 100s of patients every month, there was no mechanism to collect & manage customer reviews consistently and build a credible online reputation

Local Social Activity

There was no content strategy to actively engage with the clientele on digital channels through regular social media content sharing


Objective

Maximize inbound leads and conversions from mobile ‘Near Me’ search at every location.


Solution

Zceppa’s Discovery Products Ensured ’Near Me’ search Dominance In 3 Actionable Steps

Dominate local search and boost visibility by ensuring all your locations consistently rank at the top of search

Review Manager enabled the skin clinic to collect and respond to customer reviews at scale and get access to data and insights to improve performance and ROI. As a result, the average rating increased by 0.5 points over a period of just 6 months.

Zceppa Social empowered the skin clinic to share informational and promotional content across multiple platforms and locations in a simple manner.

Sounds Interesting ?

Enter your email address to download this case study

    Click here to download

    Check our other products

    Interact

    Bring conversational commerce to life with Zceppa Interact

    Know More

    Multi Location Manager

    Manage all your locations at scale with Zceppa

    Know More

    Lead Management

    Never miss a lead with Zceppa Lead Manager

    Know More

    Campaign

    Conversational marketing that works and delivers results

    Know More

    Signup for a free trial

    Zceppa’s products empower your business to win every mobile-first consumer interaction across the buying journey.