How Zceppa Helped Maximize Inbound Leads From Near Me Search & Google Reviews
Leading dental practice with multiple locations
High-quality reviews within 8 months
4.1 – 4.8
Google Rating Improvement
Growth in search visibility
Increase in new patient appointments
India’s dental care sector is experiencing impressive expansion, with a CAGR of 9.40% from 2022-2030, projected to reach $1339 Million by 2030. This accelerated growth can be credited in part to the increasing awareness amongst individuals about the importance and availability of personal health treatments like oral care and hygiene offered at Dental clinics today.
As demand for dental services increases, so does competition. To stay ahead, dental practices must use digital marketing best practices to attract clients continually. Optimizing for Hyperlocal search is a great step in this direction.
88% of Smartphone users
Search for healthcare services online
2/3 of Healthcare searches
Are location-specific ‘Near Me’ searches
76 % ‘Near Me’ searches
Results in consumer action within 24 hrs
Lack of focus on top drivers of local discovery, consumer choice, and conversions.
Lack of Customer Engagement
Incomplete Google Business Profile listing, adversely impacting the ’Near Me’ search discovery
Despite having 100s of patients every month, there was no mechanism to collect & manage customer reviews consistently and build a credible online reputation
Local Social Activity
There was no content strategy to actively engage with the clientele on digital channels through regular social media content sharing
Maximize inbound leads and conversions from mobile ‘Near Me’ search at every location.
Review Manager enabled the skin clinic to collect and respond to customer reviews at scale and get access to data and insights to improve performance and ROI. As a result, the average rating increased by 0.5 points over a period of just 6 months.
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