How Zceppa Helped a Premium Skin Clinic Maximize Leads from Near Me Search
Premium Dermatology & Aesthetic Skin Clinic In Bangalore
4.2 – 4.7
Google Rating Improvement
Growth in search visibility
Increase in new patient Appointments
As technology continues to revolutionize the healthcare industry, the emergence of digital within skincare is no exception. Mobile usage has become a driving force as it forecasts impressive sales numbers estimated at over 85% – making Digital a vital element throughout every stage of the local buying journey from discovery to purchase.
Skin clinics can leverage this trend by optimizing their online presence for hyperlocal search.
1 in 2 searches
Are ‘Near Me’ searches
88% of Mobile users
Search for healthcare services online
76 % ‘Near Me’ searches
Lead to consumer action within 24 hrs
Lack of a strong digital presence and reputation on Google and other social platforms. No focus on top drivers of local discovery, consumer choice, and conversions.
Lack of Customer Engagement
No mechanism to send targeted communication like product and promo offerings to customers
Despite having 100s of patients every month, there was no mechanism to collect & manage customer reviews consistently and build a credible online reputation
Local Social Activity
There was no content strategy to actively engage with the clientele on digital channels through regular social media content sharing
Create a strong digital presence & reputation on search & social platforms to increase organic and inbound leads and conversions from mobile ‘Near Me’ search.
Review Manager enabled the skin clinic to collect and respond to customer reviews at scale and get access to data and insights to improve performance and ROI. As a result, the average rating increased by 0.5 points over a period of just 6 months.
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