How Zceppa’s Review Management Tool Ensured Near Me Search Dominance

How Zceppa’s Review Management Tool Ensured Near Me Search Dominance

Leading diagnostic chain with 90+ centres across India

How Zceppa's Review Management Tool Ensured Near Me Search Dominance

Key Metrics

300%

Increase traffic and engagement

115%

Increase in month-on-month leads

15

Inbound messages per week per location

Background

Today’s consumers have moved online and digital dominates consumer to business interactions. Thanks to the location-tracking capability of our smartphones, mobile local search has now emerged as a key driver of high quality inbound leads (those with immediate need & high intent) to diagnostic labs.

Every 2nd

Is a ‘Near Me’ search

76%

Result in consumer action within 24 hrs

900%

Growth in nearme search


Challenges

No mechanism to manage customer reviews at scale. Inability to share relevant content across key platforms that can influence consumer choice. Lack of seamless mechanisms for consumers to engage instantly through messaging with offline touchpoints


Objective

Maximize Inbound leads and conversions at every offline touchpoint (collection center or lab) from ‘Near Me’ search


Solution

Zceppa’s Discovery, Engagement and Experience Products Ensured ‘Near Me’ Search Dominance In 3 Actionable Steps

Review management enabled the diagnostic chain to manage their reviews across locations at scale from a single interface. Automated alerts & intelligence response helped address customer issues in real-time, improving customer experience.

Empowered diagnostic chain to share informational and promotional content across multiple platforms and locations in a simple manner.

Empowered consumers to message the business from Google directly. Business users could seamlessly interact with customers across multiple touch-points in a single Inbox

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