How Zceppa Helped a Skin-Clinic Scale Communication on Google Business Messages
20 Year Old Skin Clinic With Over 20 Locations in 2 States of Gujarat & Maharashtra in India
New inbound enquiries via Google Live Chat across 23 clinics
Inbound were leads (appointments/service enquiry)
As technology continues to revolutionize the healthcare industry, the emergence of digital within skincare is no exception. Mobile usage has become a driving force as it forecasts impressive sales numbers estimated at over 85% – making Digital a vital element throughout every stage of the local buying journey from discovery to purchase.
Skin clinics can leverage this trend by optimizing their online presence for hyperlocal search.
1 in 2 searches
Are ‘Near Me’ searches
88% of Mobile users
Search for healthcare services online
76 % ‘Near Me’ searches
Lead to consumer action within 24 hrs
Lack of a strong digital presence and reputation on Google and other social platforms. No focus on top drivers of local discovery, consumer choice, and conversions.
Lack of Customer Engagement
No mechanism for customers to reach out to business locations directly from Google search or via social platforms. Business users could not engage with consumers messaging business locations with questions & queries regarding products and services.
Zceppa Interact enabled seamless omnichannel communication, helping improve customer experience and boosting conversions.
Sakhiya used Zceppa Interact to enable Google Business Messaging and 2-way live chat for all their 23 clinics. They used Zceppa Central Dashboard to track and monitor all inbound enquiries and respond to them in real-time. Simple automation and in-built notifications helped elevate customer experience and improve employee productivity. Alerts, notifications & analytics provided the Marketing team with valuable data & insights on customer queries & lead nurturing.
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